Market research is crucial to successful marketing decisions.

Although experience, intuition, and first-hand knowledge are all critical elements of successful marketing, it's critical that you have quantifiable facts available to inform you.

We undertake situation analysis, source secondary data, and design primary research activities.

Aktiv Tactics provide a range of market research services in Australia, Indonesia and Philippines.

Research Design

Different circumstances require different solutions. Our marketing research design services are a consultative process in which we come alongside you to understand the nature of your questions, the management issues that you wish the research to inform, and the resources you have at your disposal to undertake this research.

Exploratory Research

The first phase of research is typically to identify what it is we don't know. Focus groups and individual depth interviews provide invaluable insights into issues as your clients and stakeholders see them.

Descriptive Research

Following on from the exploratory research phase, it's now important to obtain reliable information from a broader range of respondents that accurately reflect your entire audience, and with sufficient accuracy that you can make management decisions.

Our quantitative and qualitative research can include online surveys, face-to-face surveys "in the field" (for example, door to door or in local shopping precincts), telephone surveys, survey panels, and (in rare instances) mail surveys.

The data obtained from descriptive research "describes" the environment, for example identifying the nature, habits, attitudes, behaviours, buying preferences and intentions, and demography of your target audience.

Causal Research

Causal research is a unique form of research which seeks to identify the relationship between 'cause' and 'effect'. Unlike descriptive research, which only states the facts about your audience but not the reasons behind their usage, attitudes, and intentions, causal research aims to identify which factors are influencing behaviours, and where possible quantify this relationship. For example, "if we were to serve better meals on our International flights, would our target audience prefer to fly with us even at a cost premium to our competitors?"

Due to the inherent complexity of causal research, Aktiv Tactics evaluate each request for Causal Research on a case by case basis to determine whether we feel we are suitably equipped to assist you. In some cases, we may partner with a vertical market specialist or refer you to a recommended partner.

FREE Initial Consultation

We offer all prospective clients a FREE consultation of up to 2 hours, during which we work with you to compile a preliminary assessment of your needs and how Aktiv Tactics may be able to assist. We then provide you with a very practical report on how we recommend you proceed, along with estimates of anticipated outcomes and costs.

Call 1300 85 70 75 today to schedule a FREE assessment

or contact us using the Enquiry Form.