Internet Marketing
New Media Requires New Methods
For aeons businesses have used a few tried and true methods to market their wares to their target audience. Over the last century, these methods have been refined signficantly and become more sophisticated, but the prevalence of the Internet in the last fifteen or so years has introduced a totally new model of marketing which requires a new mindset.
Internet marketing is not something you undertake in isolation from other marketing activites, in fact it is through an integrated marketing plan that you achieve the best results, but certainly you need to think laterally and adopt a new mindset if you're truly going to capitalise on the power of the Internet.
The Internet offers the opportunity to build relationships with clients and prospects in a non-intrusive, opt-in manner, and yet personalise your interactions such that the desired information is made available in the right place and at the right time. Unlike a one-size-fits-all mail, television, or radio campaign, Internet offers the opportunity to personalise communications according to a range of factors, and to provide details on demand if the reader wants to find out more instantaneously.
Aktiv Tactics, a Melbourne-based marketing communications consultancy, was founded by Philip Brookes in 2003 and is shaped by his background of almost 20 years in the Information Technology and web development industry, much of that time spent leading I.T. and web companies. One of our core strengths is the ability to deliver amazing results through the use of web sites, web applications, email marketing, and sophisticated monitoring and analysis of these results.
Our services include web application development, search engine optimisation, pay-per-click campaign management, email marketing, project management and campaign management.
FREE Initial Assessment & Report
We offer all prospective clients a FREE consultation of up to 3 hours, during which we work with you to compile a preliminary assessment of your needs and how Aktiv Tactics may be able to assist. We then provide you with a very practical report on how we recommend you proceed, along with estimates of anticipated outcomes and costs.
Call 1300 85 70 75 today to schedule a FREE assessment
or contact us using the Enquiry Form below.